Metroplex Communications, Inc. v. Meta Platforms, Inc.
The Seventh Circuit affirmed the district court's denial of Meta's motion to compel arbitration of Metroplex Communications' putative class action asserting false advertising claims under § 43(a)(1)(B) of the Lanham Act and Illinois state law. Metroplex, a local news outlet operator that sells advertising, alleged that Meta knowingly inflated Facebook audience-reach metrics to induce businesses to purchase ads on Facebook rather than on competing platforms like Metroplex's outlets, thereby unfairly siphoning advertisers away from competitors. Meta sought to compel arbitration based on an arbitration clause in its Commercial Terms, which Metroplex had accepted when purchasing Facebook ads for its own platforms. The district court found the claims outside the scope of the arbitration clause, reasoning that Metroplex's injury was as a competitor in the ad sales market rather than as a Facebook ad purchaser.
The decision turns on the Seventh Circuit's application of Illinois contract law to determine whether Metroplex's unfair competition claims bore a sufficient nexus to its own ad purchases on Facebook. Though the arbitration clause used broad "arising out of or relating to" language covering disputes tied to "any access or use" of Meta's products for commercial purposes, the court held that even broad arbitration clauses require claims to be "strongly tied to the underlying contract" and to "draw [their] very essence from the fact of and performance under the agreement in question." The court rejected Meta's argument that any claim touching on Meta's advertising practices falls within the clause merely because the plaintiff once purchased Facebook ads, calling that interpretation an "absurd result" that would transform a commercial terms agreement into a perpetual waiver of judicial recourse for all claims against Meta by anyone who had ever advertised on Facebook. The court emphasized that Metroplex's claims concerned Meta's public representations and anticompetitive conduct toward competitors, not Meta's contractual performance as to Metroplex's own "purely coincidental" and limited ad purchases, thus breaking the necessary connection between the substance of the claims and the contract containing the arbitration clause.