In re Marini y Compania
Panel: Hughes, Cunningham, Burroughs
The Federal Circuit affirmed the Trademark Trial and Appeal Board's refusal to register appellant Marini y Compañía, S.A.'s four MON AMI marks for edible pet treats in International Class 31 on likelihood-of-confusion grounds under § 2(d) of the Lanham Act. The Board had refused registration because the MON AMI marks were likely to be confused with a previously registered mark, AMÌ, also covering foodstuffs for animals in Class 31. Applying the DuPont multifactor test, the Board found that all but the sixth factor (number and nature of similar marks in use on similar goods, which was neutral) weighed in favor of likelihood of confusion. On appeal, Marini challenged the Board's factual findings under DuPont factor one—similarity of the marks in appearance, sound, connotation, and commercial impression—arguing that the Board improperly disregarded the grave accent mark over the "I" in AMÌ (which the registrant had stated had no Italian-to-English translation) and failed to give proper weight to the word "MON" in Marini's marks. The Federal Circuit held that substantial evidence supported the Board's factual findings and affirmed.
The case matters for its application of established principles governing how courts assess mark similarity when diacritical marks and foreign-language translations are at issue. The court reaffirmed that consumers may pronounce marks differently than the brand owner intends, citing In re Viterra Inc., and that accent marks do not necessarily prevent a finding of similarity where the underlying letters and sounds remain substantially alike. The Board declined to treat "AMI" as merely one component of the larger phrase "MON AMI," instead finding that "MON" reinforced rather than altered the meaning of "AMI" (friend), since the translation statement indicated "MON AMI" means "my friend" in French. The court further held that the Board permissibly assigned different weight to the "MON" element for rational reasons, citing QuikTrip West, Inc. v. Weigel Stores, Inc., and that where goods are identical, the degree of mark similarity required to support likelihood of confusion declines. The decision underscores the deference afforded to Board determinations on the relative dominance of mark elements and the limited utility of foreign-language translation arguments where the commercial impression remains similar.