In re Laurel Designs
Panel: Moore, Stoll, Bumb
The Federal Circuit affirmed the TTAB's refusal to register Laurel Designs' mark SAZERAC STITCHES for retail store services featuring home goods, finding a likelihood of confusion with the registered mark SAZERAC used for online retail services featuring distilled spirits and related merchandise. The court applied DuPont multifactor analysis, focusing on three factors: similarity of marks (factor 1), relatedness of services (factor 2), and similarity of trade channels (factor 3).
The court's application demonstrates how evidence of third-party use can establish relatedness even without direct overlap in goods or services. The Board identified ten online retailers (including Pottery Barn, Crate & Barrel, and West Elm) offering both types of goods under single marks, which the court found constituted substantial evidence supporting factors 2 and 3. On factor 1, the court upheld the Board's determination that SAZERAC dominated the applicant's mark as the first term and most memorable element, rejecting the applicant's Shen argument that STITCHES created a distinct commercial impression. The court emphasized that in ex parte proceedings, the analysis focuses on goods and services as described in the application and registration rather than real-world purchasing conditions, declining to consider arguments about consumer sophistication or permanence of purchases.